FabTrade Delivers H&M's Most Highly Engaged Campaign of 2016
Off the back of the success of our Coachella Campaign for H&M, we were thrilled to be awarded (without pitch), the brief for the iconic high street retailer's summer 2016 campaign – #HMForeverSummer.
This saw us cast a 10 strong, all-star influencer line-up (including Rita Ora, Winnie Harlow and Jenn Im) spanning USA, Europe and Australia and deliver the brand's most highly engaged influencer campaign to date, with likes and comments up on average 45%. Most notably however, the campaign tag #HMforeversummer made over 1 Billion impressions on instagram, making this one of the highest reaching influencer social media campaigns on record.
A highlight of the campaign for FabTrade was working with Sports Illustrated's first plus size cover star Ashley Graham, whose #HMForeverSummer Video went viral and has received more views than H&M's David Beckham and Caitlyn Jenner campaigns.