FabTrade Produces 2016's largest Influencer Event
October 2016: FabTrade was appointed by Olympus Europe to devise and execute the launch party for their new Olympus PEN E-PL8 camera (RRP. £500), the objective being to establish it as the 'must-have' photography tool for aspiring bloggers seeking to upgrade their kit.
A year in the planning and with a 100 strong guest list, this ambitious and ground breaking project saw Europe's top fashion influencers take over Nikki Beach Hotel & Spa in Porto Helli Greece for an action packed three day extravaganza comprising experiential photography master classes with on the ground activations set amongst the stunning local islands, accessible only by our private Yacht.
Event execution saw FabTrade broker a high value media partnership with 'The Dolphin Group' real estate firm who are responsible for Nikki Beach Hotel and Spa, plus also Amanzoe (of the Aman Group hotels), generating significant ROI for our client's project budget.
The event was an unprecedented success, delivering 9.5M impressions for #PENPARTYGREECE on Instagram alone. The camera is now the number 1 best seller for fashion bloggers within the UK and sold out over the Christmas period.